ABOUT

Photograph by Mariella Furrer

Photograph by Mariella Furrer

Contact Information

I am currently based in New York City.
Mobile: 646-242-9639
Email: Jeff@JeffLeaf.com

>> Linkedin.com/in/jeffleaf

>> Download CV by clicking here

Experience

Over seventeen years of working across all communication platforms including television, activation, social, digital, mobile and events. Proven track record for winning new business, leading and mentoring large teams, maintaining client relations and managing complex, high-volume accounts.

Ogilvy & Mather, NY
Partner, Group Creative Director | '05 - Present

Visit Britain / British Airways / American Airlines
• Launched a social media tourism campaign to inspire American millennials to travel to Great Britain.  Campaign featured dozens of unique pieces of content posted across Facebook, YouTube and digital media channels.

Nestlé Waters
• North American creative lead for SanPellegrino Water, SanPellegrino Sparkling Fruit Beverages and Perrier.

FINRA
• Creative lead for integrated advertising and branding. Recently rebranded and relaunched the BrokerCheck tool with a National campaign that included a TV, print and digital plan. 

Dupont
• Global creative lead, responsible for relaunching the brand in 2015. The omni-channel work will span global markets and launch by Fall 2015.

BlackRock
• Creative lead for integrated advertising across North America, Asia Pacific and Europe. This included global brand advertising, internal communications, recruitment, salesforce enablement and direct marketing.

Siemens
• Regional Creative Director for North America.

Past clients include:  Nestlé Crunch, Ovaltine, Wonka, Ad Council, Aetna, Domtar, TD Ameritrade, Lenovo, SAP, Tassimo and Six Flags.

TBWA\Chiat Day, TEQUILA\ NY
Senior Art Director | 2003-2005

Nextel/Sprint, Nivea, Absolut, Skittles, Bayer and American Century Investments. 

Dogmatic, Inc. NY
Senior Art Director | 2002 - 2003

Gateway, Isabella Fiore, Keith Richards, Lucky Magazine.

Freelance Art Director | 2000-Present

Work for a large range of companies an Art Director / Designer including ad agencies, PR firms, magazines and fashion houses.

Volunteer 

West Side Montessori School, New York, NY
Co-President of the Parents Association

Serving for 2016-2017 school year.

Education

Art Center College of Design
Pasadena, CA — BFA, 2000

Boston University
Boston, MA — BS, 1997

Recognition

'15 Silver Effie - Finra
'14 Gold Echo - SanPellegrino
'14 Silver Effie - Siemens
'14 Bronze Effie - BlackRock
'12 Apex Awards - Award of Excellence, Domtar
'12 Caples Awards - Siemens
'12 BMA Ace Awards - Gold, Siemens
'12 BMA Ace Awards - Siemens
'11 PMA Silver Reggie Winner, Siemens
'11 Ex Awards - Silver, Best Production, Siemens
'11 Ex Awards - Silver, Best Multi-Venue Event, Siemens
'09 Silver FCS Portfolio Award - TD Ameritrade
'09 Bronze FCS Portfolio Award - TD Ameritrade
'08 Silver Effie - Renaissance- Perrier
'08 FCS Portfolio Award - Gold, TD Ameritrade
'08 FCS Portfolio Award - Gold, TD Ameritrade
'08 FCS Portfolio Award - Silver, TD Ameritrade
'08 FCS Portfolio Award - Bronze, TD Ameritrade
'08 Be Underground  Film Festival, Perrier
'07 Addy (New York) - Silver, TD Ameritrade
'07 Addy (New York ) - Silver, TD Ameritrade
'07 New York Festivals Awards - TD Ameritrade
'07 Webby Award - Honoree, TD Ameritrade