ABOUT

Photograph by Mariella Furrer

Photograph by Mariella Furrer

Contact Information

I am currently based in New York City.
Mobile: 646-242-9639
Email: Jeff@JeffLeaf.com

Linkedin.com/in/jeffleaf

Download CV

Experience

I am a multi-faceted creative leader with years of experience managing a diverse portfolio of premium brands. As an art director and designer by trade, I have a passion for visual storytelling, branding, strategic thinking and coming up with breakthrough creative solutions that drive results.

Heat New York
Group Creative Director | 2018 - Present

I was brought in to help build the creative department in New York, create culture, manage clients and grow revenue organically and through new business. Current client roster includes: Manulife, John Hancock, Deloitte and Red Door Salon & Spa and more.

Ogilvy & Mather, USA
Partner, Group Creative Lead | 2005 - 2018

Over my 12-year tenure at Ogilvy, I was fortunate to work across dozens of famous brands in multiple categories. I began as an Associate Creative Director and was promoted up the ranks to eventually become the Group Creative Lead for one of Ogilvy’s biggest portfolios of clients in North America. I managed a team of more than 20 creatives, led client relationships and was responsible for growing revenue both organically and through new business opportunities.

Clients included: BlackRock, DuPont, FINRA, Hive, iShares, Kevlar, Lenovo, NASCAR, Nestlé Crunch, Perrier, S.Pellegrino, SAP, Showtime, Siemens USA, Six Flags, TD Ameritrade, Tiffany & Co., Unilever and Visit Britain Tourism Board.

TBWA\Chiat Day, TEQUILA\ NY
Senior Art Director | 2003-2005

Nextel/Sprint, Nivea, Absolut, Skittles, Bayer and American Century Investments. 

Dogmatic, Inc. NY
Senior Art Director | 2002 - 2003

Gateway, Isabella Fiore, Keith Richards, Lucky Magazine.

Freelance Art Director | 2000-Present

Work for a large range of companies an Art Director / Designer including ad agencies, PR firms, magazines and fashion houses.

Volunteer 

West Side Montessori School, New York, NY
Co-President of the Parents Association

Serving for 2016-2017 school year.

Education

Art Center College of Design
Pasadena, CA — BFA, 2000

Boston University
Boston, MA — BS, 1997

Recognition

'15 Silver Effie - Finra
'14 Gold Echo - SanPellegrino
'14 Silver Effie - Siemens
'14 Bronze Effie - BlackRock
'12 Apex Awards - Award of Excellence, Domtar
'12 Caples Awards - Siemens
'12 BMA Ace Awards - Gold, Siemens
'12 BMA Ace Awards - Siemens
'11 PMA Silver Reggie Winner, Siemens
'11 Ex Awards - Silver, Best Production, Siemens
'11 Ex Awards - Silver, Best Multi-Venue Event, Siemens
'09 Silver FCS Portfolio Award - TD Ameritrade
'09 Bronze FCS Portfolio Award - TD Ameritrade
'08 Silver Effie - Renaissance- Perrier
'08 FCS Portfolio Award - Gold, TD Ameritrade
'08 FCS Portfolio Award - Gold, TD Ameritrade
'08 FCS Portfolio Award - Silver, TD Ameritrade
'08 FCS Portfolio Award - Bronze, TD Ameritrade
'08 Be Underground  Film Festival, Perrier
'07 Addy (New York) - Silver, TD Ameritrade
'07 Addy (New York ) - Silver, TD Ameritrade
'07 New York Festivals Awards - TD Ameritrade
'07 Webby Award - Honoree, TD Ameritrade