We worked with Ad Council, the Department of Health and Human Services and We Can! to develop an activation campaign to confront childhood obesity. The campaign calls for parents to lead by example and encourages children to be more active and eat more nutritious foods. The idea was simple: If you give your kid a challenge, they’re going to do their darndest to rise to that challenge. Especially if you’re challenging yourself at the same time. So why not challenge them to be healthy?
I can. You can. We Can!
TV - "Dunk" :30
TV - "Juice" :30
Traditional out-of-home placements like bus shelters and billboards take the form of interactive (but analog) challenges throughout the urban landscape.