This altruistic program for Nestlé Crunch and the Girl Scouts let's consumers do some good by sending girls to summer camp. The "Let's Get Her to Camp" microsite uses the age-old tradition of campfire storytelling as a mechanism to drive participation. Every two weeks, the beginning of a campfire story is posted on the site and people are asked to finish the story in 140 characters or less. As the submissions increase, so will will the amount Nestlé donates to the Girl Scouts. Click here to visit the site.
Click through the gallery below to see the website experience.
Robert Balog - CD
Jeff Leaf - CD
Vanessa Hobbs - AD
Natalia Davila - CW