ABOUT

Photograph by Mariella Furrer

Photograph by Mariella Furrer

Contact Information

I am currently based in New York City.
Mobile: 646-242-9639
Email: Jeff@JeffLeaf.com

Linkedin.com/in/jeffleaf

Download CV

Experience

I am a multi-faceted creative leader with years of experience managing a diverse portfolio of premium brands. As an art director and designer by trade, I have a passion for visual storytelling, branding, creative strategy, building teams and coming up with breakthrough creative solutions that drive results.

Heat + Deloitte Digital
Group Creative Director | 2018 - Present

As part of the creative leadership team in New York, I am responsible for managing the creative output of the agency, building culture within the newly-merged organization, mentoring creative talent, developing client relationships and growing the agency both organically and through new business.  I am also tasked with integrating the various disciplines across the two organizations to help actualize the “creative consultancy” model and bring the offering to our clients. The agency has tripled in size since I joined in February of 2018.

Clients include: Clients: Manulife, John Hancock, Deloitte, Red Door Salon & Spa, Russells Reserve, Wild Turkey and more.

Ogilvy & Mather, USA
Partner, Group Creative Lead | 2005 - 2018

Over my 12-year tenure at Ogilvy, I was fortunate to work across dozens of famous brands in multiple categories. I began as an Associate Creative Director and was promoted up the ranks to eventually become the Group Creative Lead for one of Ogilvy’s biggest portfolios of clients in North America. I managed a team of more than 20 creatives, led client relationships and was responsible for growing revenue both organically and through new business opportunities.

Clients included: BlackRock, DuPont, FINRA, Hive, iShares, Kevlar, Lenovo, NASCAR, Nestlé Crunch, Perrier, S.Pellegrino, SAP, Showtime, Siemens USA, Six Flags, TD Ameritrade, Tiffany & Co., Unilever and Visit Britain Tourism Board.

TBWA\Chiat Day, TEQUILA\ NY
Senior Art Director | 2003-2005

Nextel/Sprint, Nivea, Absolut, Skittles, Bayer and American Century Investments. 

Dogmatic, Inc. NY
Senior Art Director | 2002 - 2003

Gateway, Isabella Fiore, Keith Richards, Lucky Magazine.

Freelance Art Director | 2000-Present

Work for a large range of companies an Art Director / Designer including ad agencies, PR firms, magazines and fashion houses.

Volunteer 

West Side Montessori School, New York, NY
Co-President of the Parents Association

Serving for 2016-2017 school year.

Education

Art Center College of Design
Pasadena, CA — BFA, 2000

Boston University
Boston, MA — BS, 1997

Recognition

'15 Silver Effie - Finra
'14 Gold Echo - SanPellegrino
'14 Silver Effie - Siemens
'14 Bronze Effie - BlackRock
'12 Apex Awards - Award of Excellence, Domtar
'12 Caples Awards - Siemens
'12 BMA Ace Awards - Gold, Siemens
'12 BMA Ace Awards - Siemens
'11 PMA Silver Reggie Winner, Siemens
'11 Ex Awards - Silver, Best Production, Siemens
'11 Ex Awards - Silver, Best Multi-Venue Event, Siemens
'09 Silver FCS Portfolio Award - TD Ameritrade
'09 Bronze FCS Portfolio Award - TD Ameritrade
'08 Silver Effie - Renaissance- Perrier
'08 FCS Portfolio Award - Gold, TD Ameritrade
'08 FCS Portfolio Award - Gold, TD Ameritrade
'08 FCS Portfolio Award - Silver, TD Ameritrade
'08 FCS Portfolio Award - Bronze, TD Ameritrade
'08 Be Underground  Film Festival, Perrier
'07 Addy (New York) - Silver, TD Ameritrade
'07 Addy (New York ) - Silver, TD Ameritrade
'07 New York Festivals Awards - TD Ameritrade
'07 Webby Award - Honoree, TD Ameritrade