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The Life Deliziosa

Delightways App

When it comes to getting from one place to another, Google Maps is the staple for most Americans. But the algorithm that draws the paths is based on one thing: how to get you where you want to go in the shortest amount of time. The Life Deliziosa is a campaign that reminds us to slow down and discover the joy that's all around us — to wander and explore instead of run.  So we created an app that rethinks traditional web mapping. Instead of taking you from A to B on the shortest path, let's take you on the most joyful one – a path that let's you discover the Life Deliziosa.