King of the Grill with Jason Kelce

After Super Bowl champion Jason Kelce decided to hang up his cleats to spend more time with his family, we saw the perfect opportunity for Kingsford to step in and give Jason a new sense of purpose in retirement.

Drawing on his childhood love of family barbecues, Kingsford gave him a new title to strive for: King of the Grill. But to earn the crown, Jason needed some serious training!

So, we enlisted the help of another former Super Bowl champion-turned-pitmaster, Vince Wilfork. Together, Jason and Vince cooked up hilarious, buzzworthy content that kept fans fired up and charcoal grilling all summer long—and well into football season.