Kingsford

After Super Bowl champion Jason Kelce decided to hang up his cleats, we saw the perfect opportunity for Kingsford to give him a new sense of purpose in retirement—along with a new title to chase: King of the Grill.

Jason loved barbecue, but to earn the crown, he needed some serious training. So, we called in another Super Bowl champion turned pitmaster, Vince Wilfork, to show him the ropes.

Together, this dynamic (and slightly ridiculous) duo fired up the grill—and the fans—cooking up content that kept the charcoal grill going all summer long and well into football season.

300K+ Social Engagements

1500%+ Social Mentions

98% Positive Sentiment

3.5 Billion Impressions

120+ Media Placements

18+ Million Views

300K+ Social Engagements 1500%+ Social Mentions 98% Positive Sentiment 3.5 Billion Impressions 120+ Media Placements 18+ Million Views

Kingsford: King Of The Grill

Kingsford: Grill Dad

Kingsford: Backyard Tailgate

Kingsford: If You Check It….