Pfizer
There's a crisis in rural America no one is talking about.
The odds of surviving cancer are lower than in bigger cities because not enough people are getting screened regularly. We set out to turn this silent epidemic into a national conversation, and change the odds against cancer for rural communities across America.
We created Front Porch Conversations - a content series that makes talking about cancer care as familiar and comfortable as a front porch chat.
We enlisted Patrick Dempsey, a passionate cancer care advocate originally from a small town in Maine, to set aside his celebrity persona and have open and powerful conversations with people impacted by cancer about the barriers their communities face to getting screened and how to overcome them.
+282% Increase in Website Traffic
+232 Million Earned Media Impressions
+3.47 Million Video Views
34.8K Clicks to Site
+282% Increase in Website Traffic +232 Million Earned Media Impressions +3.47 Million Video Views 34.8K Clicks to Site
Front Porch Conversations: Case Study (Email for password!)
Vic & Nikki - Southeastern Pennsylvania
Amanda - Southeastern Texas
Series Trailer (Email for password!)
Paul - Northeastern Pennsylvania
Keisha - Wisconsin